Their videos are moving the world and changing the media industry. YouTubers are among the most popular celebrities today. They make songs, funny sketches and even educate us. But who are the most popular YouTubers today?
Who are the most popular YouTubers in 2023?
Answering this question is harder than it seems. First of all, let's distinguish between channels that brands stand behind and those that individual people stand behind. Yes individual people too, they have their production teams, but we're really interested in the most popular faces. Only those can be described as YouTubers. It's just that even with YouTubers it's not easy, practically everyone who is at the top has multiple YouTube channels. And for some, social networks other than YouTube are also important, for example Instagram, Facebook, blog. So what numbers add up and don't?
Overall popularity
It's probably easiest to focus on individual channels. There it's clear who is the biggest. This will make it easier to navigate. But it doesn't say much about overall popularity.
| Channel name | Wikipedia info | Link to the channel | Number of subscribers |
| MrBeast | Wiki | https://www.youtube.com/user/MrBeast13%00 | 138M |
| PewDiePie | Wiki | https://www.youtube.com/user/PewDiePie | 111M |
| Like Nastya | Wiki | https://www.youtube.com/channel/UCJplp5SjeGSdVdwsfb9Q7lQ | 105M |
| Vlad & Niki | Wiki | https://www.youtube.com/@VladandNiki | 95.8M |
| Fernanfloo | Wiki | https://www.youtube.com/user/Fernanfloo | 44.4M |
| DanTDM | Wiki | https://www.youtube.com/user/TheDiamondMinecart | 26.3M |
| Smosh | Wiki | https://www.youtube.com/user/smosh | 25M |
| KSI | Wiki | https://www.youtube.com/user/KSIOlajidebt | 24M |
| Logan Paul | Wiki | https://www.youtube.com/channel/UCG8rbF3g2AMX70yOd8vqIZg | 23.6M |
| Jake Paul | Wiki | https://www.youtube.com/user/JakePaulProductions | 20.3M |
Featuring the most popular YouTubers in 2023
Let's take a closer look at the YouTubers in our table. About each one, really just the main things to remind you, to rank them.
MrBeast
MrBeast is an American YouTube personality who is known for his expensive stunts, challenges and giveaways. He often donates large sums of money to charities or random strangers. He has over 138 million subscribers.
PewDiePie
PewDiePie is a Swedish YouTube personality who is famous for his gaming and commentary videos. He is one of the most influential and controversial YouTubers, with over 111 million subscribers.
Like Nastya
Like Nastya is a Russian-American child YouTuber who uploads videos of her playing with toys, visiting theme parks and having fun with her family. She is one of the most popular kid-friendly channels on YouTube, with over 95.6 million subscribers.
Vlad & Niki
Vlad and Niki are Russian American-born brothers who live in Miami, Florida and sometimes Dubai, United Arab Emirates. They typically create kids' content. Their full names are Vladislav and Nikita Vashketov, and they are 10 and 8 years old respectively.
Fernanfloo
Fernanfloo is a Salvadoran YouTuber who mainly posts gaming and comedy videos. He is one of the most popular Spanish-speaking YouTubers, with over 44.4 million subscribers.
DanTDM
DanTDM is a British YouTuber who specializes in gaming videos, especially Minecraft. He also does vlogs, quizzes and challenges. He has over 26.3 million subscribers.
Smosh
Smosh is an American comedy duo consisting of Ian Hecox and Anthony Padilla. They upload sketches, parodies and animations on their main channel, as well as other content on their multiple sub-channels. They have over 25 million subscribers.
KSI
KSI is a British YouTuber who is known for his gaming, music and boxing videos. He is also a member of the Sidemen, a group of British YouTubers who collaborate on various projects. He has over 24 million subscribers.
Logan Paul
Logan Paul is an American YouTuber who rose to fame on Vine and later transitioned to YouTube. He uploads vlogs, pranks and music videos on his main channel, and also has a podcast called Impaulsive. He has over 23.6 million subscribers.
Jake Paul
Jake Paul is an American YouTuber who is the younger brother of Logan Paul. He also started on Vine and moved to YouTube, where he uploads vlogs, music videos and boxing videos. He has over 20.3 million subscribers.